Hazard House Design
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National Geographic Purpose Initiatives

This identity project for National Geographic needed to find a solution for branding their new purpose initiatives, which would be used to identify and organize past and future projects.

These needed to be implemented across digital platforms, as well as numerous print publications, and had to be generic enough to represent a wide range of programs and initiatives. The solution was a series of icons, subtle enough to be used with existing program identities.

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